Be a Social Media Manager..!!

Be a Social Media Manager
If writing a blog comes naturally to you, if your Facebook profile is the center of activity, if you have a huge following on Twitter, if you have more videos on YouTube than your peers, then social media management is just the right career for you.

You will find that almost every brand today has a presence on one of the many social networking sites. And it’s not just a happy coincidence or some brand aficionado who is doing it for them. Social networking today forms a crucial part of companies' marketing and communication strategies. Having a social media manager is no longer a fad, given that over 50 percent of the world’s population is under 30 years-old and spends the better half of their day on social networking sites. Increasingly, companies are looking for dynamic young people who know their way across the various social platforms and have the ability to communicate well to manage their virtual image. According to Rajiv Dingra, Founder and CEO WATMedia Pvt Ltd, social media in India has taken a serious turn over the years. It’s still at a very nascent stage but more and more companies have started investing their money on social media. He says, “There are 71 million Internet users in India according to the IAMAI (Internet & Mobile Association of India) report in 2009. Approximately 22 million people are active on social media. Looking at these numbers, it’s important to understand that these users would be sharing information about various brands, which could be positive or negative experiences.” He states further, “These users create pages of their favorite brands and start conversations which can be harmful as these won’t be the official presence. Thus, it’s important to have a social media manager who will look into these pages/conversations, will manage them and create official presence of their brands on social media. A social media manager is required also because social media is two–way communication platform, thus enabling users to communicate their feelings about the brand. A crisis situation can be well handled on social media with the presence of a social media manger.”